Taylor Swift

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This website (https://taylorswift.com) is operated by WONDERFUL UNION LLC d/b/a Wonderful Union, on behalf of Taylor Nation, LLC (“Taylor Nation,” “we,” “us” or “our”), with the on-line store (https://store.taylorswift.com) operated by Shopify, Inc. on our behalf. Under applicable law, Taylor Nation is considered the “data controller” of the personal data we collect under this Privacy Policy (the “Policy”). Contact information for Taylor Nation is located at the end of this Policy.

This Policy explains how we collect, use, disclose, and protect information that we learn about you as a result of your interaction with us through the websites on which this Policy is posted (including the websites that you may access using your mobile electronic device), through the services provided through such websites, and through offline events where you may provide us with information, whether before, during, or after the offline event (collectively the “Services”). PLEASE READ THIS POLICY CAREFULLY TO UNDERSTAND HOW WE HANDLE YOUR INFORMATION. IF YOU DO NOT AGREE TO THIS POLICY, PLEASE DO NOT USE THE SERVICES. For your information, WONDERFUL UNION’s privacy policy is located at: https://wonderfulunion.com/#/wonderful_privacy.

WHEN DOES THIS POLICY APPLY?

This Policy is only applicable to the Services and not to any other website or service that you may be able to access from any of the Services or use in connection with the Services. When you click on an advertisement or a logo displayed on any of the Services that links you to a different website (including, without limitation, Facebook, Instagram, iTunes, tumblr, Twitter and YouTube), or when you use any third-party app, tool, widget, plug-in or extension on the Services or as part of any of the Services, information about you may be collected through automated means. We do not control, and are not responsible for, any third party’s collection and use of your information. You should refer to the privacy policies of such third parties to learn about their information collection, use and disclosure practices.

WHAT INFORMATION DO WE COLLECT?

We obtain information about you through the means discussed below when you access or use the Services. Please note that we need certain types of information so that we can provide the Services to you. If you do not provide us with such information, or ask us to delete it, you may no longer be able to access or use our Services. By using the Services, you may provide to us two types of information: (1) personally-identifiable information that you voluntarily choose to disclose to us, such as your name, address, telephone number, e-mail address, and credit card, debit card or other payment information; and (2) non-personally-identifiable information, which we collect through the use of cookies and tracking technologies.

1. Information You Provide to Us

You may be asked to submit information to us when you access or use the Services, such as when you:create an account;subscribe to our mailing list;make a purchase;contact us;receive customer or technical support;request a promotional code;participate in chat rooms, forums or surveys;register for or at an event; orenter contests, sweepstakes, or other promotions.

Information about you. While parts of the Services may not require you to provide any information that can directly identify you by name (such as if you choose to browse the website without logging in), the specific types of information we collect will depend upon the Services you use, how you use them, and the information you choose to provide. The types of data we collect directly from you may include, without limitation, the following:

email address;your country and zip code;date of birth;gender;telephone number;name, if you choose to provide it;social media accounts and handles;log-in credentials, if you create an account;billing information, such as shipping address, credit or debit card number, verification number, and/or expiration date;information about purchases or other transactions with us;information about your customer service interactions with us;information about your personal preferences, including, but not limited to, sizing, clothing type, and email frequency preferences; andany other information you choose to directly provide to us in connection with your use of the Services.

Information about others. If you request that your purchase be provided to someone other than yourself (such as a gift recipient), we use the information you provide about the other person to fulfill the shipment.

2. Information We Automatically Collect

When you access the Services, we collect and analyze information such as your IP address, browser types, browser language, operating system, the state or country from which you accessed the Services, software and hardware attributes (including device IDs) referring and exit pages and URLs, platform type, the number of clicks, files you download, domain names, landing pages, pages viewed and the order of those pages, the amount of time spent on particular pages, the terms you use in searches on our sites, the date and time you used the Services and/or upload or post content, error logs, and other similar information. As discussed further below, we and our service providers (which are third-party companies that work on our behalf), may use a variety of technologies, including cookies and similar tools, to assist in collecting this information.

HOW DO WE USE YOUR INFORMATION?

We, or our service providers, use your information for various purposes depending on the types of information we have collected from and about you, in order to:fulfill your service request or product order;respond to your questions;contact you about your account or your order;alert you of new products or services and new product and service features;inform you of being selected as a winner (when applicable);inform you about new promotions, special events, and other offers that we think may be of interest to you;customize the advertising and content you see on the Services;help us better understand your interests and needs, and improve the Services, including through research and reports, and test and create new products, features, and services;secure the Services;comply with any procedures, laws, and regulations which apply to us where it is necessary for our legitimate interests or the legitimate interests of others; andestablish, exercise, or defend our legal rights where it is necessary for our legitimate interests or the legitimate interests of others.

We may combine these types of information together. We may also aggregate and/or anonymize any information collected through the Services so that such information can no longer be linked to you or your device. We may use such information for any purpose, including without limitation for research and marketing purposes, and may also share such data with any third parties, including advertisers, promotional partners, and sponsors.

WHAT ARE OUR LEGAL BASES FOR USING YOUR INFORMATION?

The laws in some jurisdictions require us to tell you about the legal ground we rely upon in order to use or disclose your information. Where those laws apply, our legal grounds are as follows:

To perform our obligations under a contract with you. For example, to comply with the terms of service of our websites, which you accept by browsing the Services, or when you register for an account at our store.Consent. Where required by law and in some other cases, we collect and use your information on the basis of your implied or express consent.To further our or our partners’ legitimate interests. For example, to provide security for the Services, operate our business and the Services, comply with legal requirements, and prevent fraud.

DO YOU USE COOKIES AND SIMILAR TECHNOLOGIES?

To collect the information in the “Information We Automatically Collect” section above, we and our service providers use Internet server logs, cookies, tracking pixels, and other similar tracking technologies. We use these technologies in order to offer you a more tailored experience in the future, by understanding and remembering your particular browsing preferences. Cookies are small text files that are placed on your computer or mobile device when you visit a site, that enable us to: (i) recognize your computer; (ii) store your preferences and settings; (iii) understand the web pages of the Services you have visited; (iv) enhance your user experience by delivering and measuring the effectiveness of content and advertising tailored to your interests; (v) perform searches and analytics; and (vi) assist with security and administrative functions. Some cookies are placed in your browser cache while those associated with Flash technologies are stored with your Adobe Flash Player files.

As we adopt additional technologies, we may also gather information through other methods. Please note that you can change your settings to notify you when a cookie is being set or updated, or to block cookies altogether. Please consult the “Help” section of your browser for more information (e.g., Internet Explorer; Google Chrome; Mozilla Firefox; or Apple Safari). You can also manage the use of Flash technologies, including flash cookies and local storage objects with the Flash management tools available at Adobe’s website. You can also visit your mobile device manufacturer’s website (or the website for its operating system) for instructions on any additional privacy controls in your mobile operating system, such as privacy settings for device identifiers and geolocation. Please note that by blocking, disabling, or managing any or all cookies, you may not have access to certain features or offerings of the Services.

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